EU Digital Marketing Lead, English & Exams (E&E)
Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our audiences to engage them with the British Council’s international cultural relations mission, our projects and programmes in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.
Details
| Location | Flexible Location, European Union Region |
|---|---|
| Salary | Pay Band 7 |
| Duration | Indefinite |
| Closing date | Monday 04 February 2019 |
Role overview
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.
The European Union includes 31 countries with a physical presence in 24 countries, an overall turnover of £140m, employing 2,000 people and engaging 16m people annually. English language is of primary importance for our work in Europe, whether teaching through English at our flagship school in Madrid, or, across Europe, providing a range of English language learning experiences for adults and children and working with governments to improve standards of English language teaching in the school system.
The Digital Marketing Lead contributes to the development, and manages the implementation of, the central strategy for social media and digital campaigns across English & Exams in EU Region, providing expert consultation and project support to regional and country teams on digital and social campaign management. You will lead on devising and delivering digital marketing campaign plans to enable the E&E regional and country teams to achieve their volume, income and impact targets.
The postholder will report to Regional Head of Marketing English & Exams.
Role Specific Knowledge and Experience
- Significant experience of planning and evaluating digital and social media campaigns.
- Strong experience in digital media buying or digital agency media delivery
- Expert knowledge of Facebook Insights, Google Analytics and other digital analytics packages
- In depth knowledge and application of content management systems, email marketing software and social media channels.
- Demonstrable in depth understanding of products and technologies in the digital/web space.
Please download the Role Profile for the full list of duties and more details about the job.
How to apply
Applications must be submitted online via the British Council Jobs Portal. Please note that we do not accept CVs.
The closing date for applications is 4 February 2019, 23:59 GMT. The role is open applicants who have the right to live and work in Europe. Visa sponsorship is not available. Local contract conditions will apply and the position is not globally mobile.
The British Council is committed to a policy of equal opportunity. British Council is committed to safeguarding and promoting the welfare of children and young people and expects all of its partners to share this commitment. In line with the British Council’s Child Protection policy, any appointment is contingent on thorough checks. In the UK, and in other countries where appropriate systems exist, these include criminal records checks.