How did a picture change an entire airport’s cleaning bill? What one word can double the number of people willing to be organ donors? Behavioural scientists study the way our brains process information and use this knowledge to solve real-life problems.
Dr. Deirdre Robertson from the Behavioural Research Unit of the Economic and Social Research Institute in Ireland and winner of the FameLab competition in Ireland will explore these questions and others in her talk on behavioural science research. Using examples from countries across the globe she will show how behavioural science is being used to save our money, our health and the environment.
The event will be in English with Bulgarian translation.
Presented in partnership with the Embassy of Ireland in Bulgaria.